You Can Learn Something From the Circus
Local Store Marketing has always been part science, part P.T. Barnum. I thought it appropriate to share this analogy by an unknown author:
When a circus comes to town, and you put up a sign, that's advertising.
If you parade an elephant through town, that's promotion.
If the elephant knocks down the mayor's fence, it's publicity. If you can get the mayor to laugh about it, it's public relations.
If the town's citizens come to the circus, and you show them all of the entertaining booths, show them how much fun they will have when they spend their money at the booths, answer their questions and, ultimately, they spend a lot at the circus, that's sales.
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