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Have A Salesperson's Mentality
If you want to market to Mayberry, run for Mayor, you need to know your constituents. That means getting out into the community. Shake hands, kiss babies.
The founders of every successful restaurant and retail store know this, it's in their DNA. As concepts grow and franchisees come into the system, the personality of the owners changes. Accountants and engineers buy in. Husbands and wives with experience in the industry, but who have never run their own business, are often overwhelmed. For these new owners, tools alone will not do the job.
No system can suddenly turn introverted people into Type A personalities, but there are ways to "bottle" the enthusiasm, the showmanship, of the founders in order to give you the skills you need to be successful.
Having a salesperson's mentality is critical to becoming the Mayor. We can help you get it.
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