What is Marketing to Mayberry?

Marketing to Mayberry describes a philosophy of marketing that is as old as business itself: being involved, and well known, in your community is good business. We give you tools to network within your community and market to customers without marketing (call us, you'll see). We use Local Store Marketing tools and processes to help you build relationships and cut your marketing costs, and we give you the framework to get more customers to come in more often and spend more money each visit.


It's About Who You Know.

Marketing to Mayberry works because everyone loves to know the owner, everyone wants to feel appreciated as a customer. Local Store Marketing works because it's more personal, encourages word of mouth, and it's more frequent, you're always in front of your best customers.

You just need a framework for using the tools properly.

There are three parts to becoming Mayor of Mayberry. Getting two of the three right will make you successful. Getting all three right will make you a legend:

  • A salesperson's mentality and personality
  • Knowing your audience and how to get them to listen to you
  • Focusing your objectives on what is really important (hint: it's not "to make more money")

More customers. More often. Spending more money. We can show you how to get it done.





A Salesperson's Mentality

Know Your Audience

Match Your Tactics to Your Objective




Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. -- Morris Hite