Creative community building from a Kansas City, Mo pizzeria. It’s good, smart restaurant marketing with no printing costs.

And notice how they extended the offer to people already in line. THIS is the type of loyalty program you need.

One last point. This type of marketing can be done, via your social channels, anytime you foresee a dip in sales. If you know that your sales always go flat when it rains, and rain is forecast for the next 3 days, send an offer that is valid only if it’s raining. Or only when the temperature is below 32 degrees. Or when the HS football team has an away game.

“New marketing is about the relationships, not the medium.” – Ben Grossman